Kronhjortsgården's Glamping

In line with an increased interest in nature tourism, both among Swedish and international visitors, Kronhjortsgåden in Simonstorp wants to develop and modernize its operations by investing in a new mobile-friendly website and a new nature-oriented accommodation concept. The purpose is to meet the growing demand for experience-based and sustainable travel options in Simonstorp's forested area.

Within the project, the aim is to create a new, mobile-friendly and search engine optimized website where visitors can easily find information about the area's paddling routes, hiking and cycling trails. The project also includes the construction of a glamping bivouac of 12 m² – a new form of nature-oriented accommodation aimed at a new target group and contributing to broadening the company's offerings. 

The overarching goal is to strengthen the company's competitiveness, meet new customer needs, and contribute to developing Simonstorp's forested area as an attractive destination for sustainable nature tourism.

Project goals

• Launch a new, mobile-friendly and informative website

• Create a new visitor destination

• New service in the form of accommodation in a glamping bivouac

• Increase the number of visitors by approximately 75 per year, including both low season and high season

• Increased number of working hours